12:00 PM - 12:45 PM BST  |  Monday June 3

The Blue Dot Consumer: Maximising Depth & Scale of Customer Connection

Ken Hughes
Leading Consumer, Shopper Behaviouralist
CX Strategist & Keynote Speaker


As AI, Metaverse, Robotics, and Gen Z/Gen Alpha mature, there is a perfect intersection point for better customer connections. As we dive deeper into a digitally immersive, connection and purpose become key values for all brands to reflect with their customer.  

Customer Experience (CX) gives way to Customer Intimacy (CI), fostering a sense of closeness with customers through interactions that are data-driven, personal, highly relevant and contextual.  

This keynote will explore the values of the modern consumer, how CX and CI strategies need to push past customer expectations, and how both depth and scale of connection can be achieved.